Google conference

Went to a great google conference called 'Survival of the Fastest' in London this month as part of my striving to keep up to date with what's what in new media! The speakers were really good - the sessions were focussing on adwords and Arjan Dijk of Google started with an overview of the marketplace and an explanation of how google can have a huge impact on trading within a recession. Two case studies from Chemist Direct www.chemistdirect.co.uk and from Big Red Book www.bigredbook.com were fascinating as was a fictitious case study presented by two googlers.

For me, the most valuable lesson was that Google exists and has a presence in the UK and Ireland - so many people cold call our office trying to sell us google related 'expertise' that it was refreshing to find that it's actually quite easy to talk to a real googler! I'll be putting my new found expertise into action very soon ...