Friday 7 May 2010

A disappointment?

I've been dying to blog all morning, but technology let me down with my internet connection deciding not to work at the crucial moment. I was so hoping to wake up this morning to a decisive result - but alas no! From a marketing perspective it's been an interesting campaign - leaving aside Gordon Brown's 'bigot' day, the Labour Party's used all the tools it has had available quite well, but they haven't run a positive campaign - their one and only selling point seemed to be that they claim to be able to run the economy in a trustworthy manner ... Nick Clegg used the TV debates to great effect although by debate three his jibes about the 'old parties' were getting pretty worn out and I found myself wanting to understand more about his policies. What I liked about the Tory campaign was that it didn't peak too early - ads and leaflets and posters were still appearing locally right up until yesterday and debate three was the highlight for David Cameron. It started well with the photocall at County Hall and I think it ended well, it just lost impetus half way through and maybe, just maybe that's why he didn't carry it off last night.

If Cameron does manage to form a government, then I hope electoral reform makes it as an agenda item that needs serious debate. How can it be right that a party that's lost around 100 seats and clearly does not have a mandate in terms of numbers of votes can possibly be sitting there in Downing Street this morning still able to hang on by its fingertips?

I hope there is electoral reform for the sake of people like my 19 year old stepson whose first General Election vote it was yesterday and who were engaged in the political process for the first time. The Tv debate was a positive element of this campaign, it engaged people of all ages and political persuasions - let's not lose that engagement because the system turns voters off.

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