Social media strategy

Went to a great online conference on Monday this week - it's one of several online events we attend during the year, simply to ensure that we're up to date with what's new and what's happening online. The most interesting elements really were how vital 'social' is becoming for online strategy and also how mobile is becoming more and more important. Speaking as someone who has just about got to grips with my i-phone two years after buying it, I can see that for the younger generation mobile is the 'big thing', but I'm sure there will still be a few Luddites around for whom a mobile is about making and receiving telephone calls! I'll watch this space ...