Summertime

Our office here overlooking the Wreake Valley, with its pretty river meandering through the valley is usually glorious at this time of year, but we've seen so little sunshine so far it doesn't really feel like June and the footpaths are still muddy.  I'm thrilled to report that Hoby Open Gardens weekend made over £5,700 for All Saints Church in Hoby, despite the downpours last Saturday.  So many of my clients have summer social activities planned many of which are now subject to a plan B. 

Responding to the British weather should stand us in good stead for responding to changes in the business environment.  'When the going gets tough, the tough get going' and we're certainly having to help our clients work harder and smarter on customer development and retention.

We're doing lots more email and social media campaigns across many different sectors as clients are keen to maintain conversations with their customers even when business is quiet.  No PR campaign is now complete without thinking about social media and how that could impact and certainly no crisis PR policy can afford not to make the most of social media - as Jimmy Carr demonstrated last week!