I've spent lots of time in the last month ensuring that I'm up to date with all of google's latest algorithm changes and then working out what they mean for my clients. Perhaps the most dramatic for many websites is the penalisation for duplicate copy - if, for example, you have a news section on your website which contains press release content and that press release has gone out to lots of publications who then choose to publish it in its entirety on theirs, then you risk significant search penalties.
So, that's me very busy for the next four weeks ensuring that my clients' sites don't contain duplicate content - hey ho!
Monday, 23 July 2012
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